publix package design
design, art direction

publix wanted a total rebrand of their in-house brands, including black dot and greenwise. while working within design constraints, we explored new tactics to push the boundaries of packaging and design.

 
lucia_peterson_fruit_bags.png
Lucia_peterson_publix.png
lucia_peterson_almond_milk.png
Lucia_peterson_instant_oatmeal_green
Lucia_peterson_instant_oatmeal_brown
Lucia_peterson_instant_oatmeal_pink
Lucia_Peterson_Frosted_Wheat.png
Lucia_Peterson_Strawberry_bran
Lucia_peterson_Greenwise.png
lucia_peterson_breakfast_bars_small.png
lucia_peterson_chocolate_overload.png
lucia_peterson_strawberry_ice_cream.png
Lucia_peterson_caramel_drizzle.png
Lucia_peterson_mint_ice_cream.png
lucia_peterson_greenwise_crackers.png
Lucia_peterson_orange_sparkling_water.png
Lucia_peterson_lime_sparkling_water.png
Lucia_peterson_lemon_sparkling_water.png

creative director: richard gordon-smith
illustrators: ana zaja petrak, minna may, claudia pearson, ben garvie
photographers: charles schiller, iain bagwell, kyle johnson-macpherson