Day Of the Dead Scratch Game
Minnesota Lottery
Design & Art Direction Lead

For Día de los Muertos, the Minnesota Lottery partnered with Mexican American illustrator Luis Fitch to create a scratch game. Inspired by his artwork, we built a bold campaign to maximize reach, while celebrating Luis's unique, graphic style.

 
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Illustrator: Luis Fitch
Creative Director: Scott Dahl
Junior Art Director: Jenessa Vack
Writer: Thom Kordonowy
Videographer: Neal Reiter
Editor: Micah Dahl
Animator: Sam Wright